DRESS UPS FOR EVERY DAY PLAY
..because childhood is an adventure!
SHOP NOW!GIVE THE GIFT OF IMAGINATION
Give your princess the gift of imagination with a subscription plan that lasts all year long. For just $31.99/month your princess will receive a special gift wrapped package with a surprise dress up and "fun pack" filled with activities that will encourage imagination, creativity and fun. Sign up before Dec 10 to take advantage of this incredible opportunity and the first dress up and imagination pack will arrive in time for Christmas and then a new Imagination Gift Pack will be delivered each month during 2024.
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View allOUR PROMISE
PROUDLY STANDING BEHIND OUR WASHABLE & COMFORTABLE GUARANTEE FOR 20 YEARS.

COMFORTABLE
Our dress ups are made with clothing quality fabrics that are stretchy, soft, and comfortable. Each dress is guaranteed to be non-itchy!

WASHABLE
We understand that when kids play, they get dirty! We choose fabrics that can endure multiple machine washings.
PLAY. WASH. REPEAT.

GUARANTEED
If for any reason you are unsatisfied with your dress ups, we will replace it. Our happily ever after depends on your happily ever after.
WHAT PEOPLE ARE SAYING
OUR STORY
Jenny and Heather are moms that found themselves in a predicament. Their kids wanted to PLAY, RUN, JUMP, EAT, CREATE, and IMAGINE in their dress ups and they never wanted to take them off. They wanted to wear them every day, all day! But no kid wants to wear a scratchy itchy, dry clean only dress up.
On a Fall afternoon the idea was created, DRESS UPS FOR EVERYDAY PLAY!